Urgent Leads Team


Keith Burwell

Keith Burwell heads Business Development for Kaleidico.com, a software firm providing solutions for online lead management, delivery and analytics. Products include: icoSales, a sales management solution and icoMatch, a lead distribution platform.

Keith was the National Director of Operations for Online Home Equity at Quicken Loans. Previously, he had worked as a Management Consultant, partnering to provide solutions for such top companies as Key Bank, Boeing, M&M/Mars, Bosch, Foster Wheeler and many others. Keith has also led various teams and groups for Fortune 500 industry leaders such as Graybar, Yellow Freight, and Aramark. In addition, he currently holds an active seat on the Sales Lead Management Association's Advisory Board.

Keith's vast industry experience has given him critical insight into successful performance, thoughtful leadership, and compelling business strategies that continue to drive production. He has been a moderator at various conferences, workshops, and seminars and has frequently been a Performance Coach in countless meetings with hundreds of attendees to develop and build best practices.

Keith holds a Bachelor's degree in Economics from The Virginia Military Institute. He earned his Master's in Business Administration from Liberty University.

Bill Rice

Bill Rice is the editor of LeadMarketwatch.com, serves on the advisory board of SmartHippo.com, and is the founder and lead investor in Kaleidico.com, a privately held lead management software firm focused on making Internet marketing and sales simpler and more productive.

Bill has been a serial entrepreneur as an executive at Quicken Loans leading the National Home Equity division as well as multiple sales groups, helped start-up and ultimately sell DeepGreen Bank to Lightyear Capital, was a part of the Motorola spin-out Iridium, held several other early leadership positions with TASC (federal/government consulting firm) and also served in the US Air Force. Bill is one of the Founding Advisory Board Members for SmartHippo.com, a vertical search engine for financial services, and is currently serving in this position.

Bill earned his MBA at the University of Phoenix and holds an undergraduate degree in Political Science from the United States Air Force Academy.

Bill has been a much sought after speaker at such events as Leads2007, LeadsCon, the Ohio MBA conference, as well as the Online Lead Quality Summit. Bill frequently provides insight on his very popular sales blog, BetterCloser.com and lead market analysis at LeadMarketwatch.com.